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Juul looks to eliminate roughly 500 jobs by the end of the year, the Wall Street Journal reports.
The cuts are part of a company-wide reorganization effort, according to the journal, and will involve anywhere between 10-15% of Juul's total workforce.
"As the vapor category undergoes a necessary reset, this reorganization will help Juul Labs focus on reducing underage use, investing in scientific research, and creating new technologies while earning a license to operate in the US and around the world," KC Crosthwaite, Juul's new CEO, said in an emailed statement provided to Business Insider.
The following day, the Journal reports that Juul's chief marketing officer is departing.
"Craig Brommers, an incredibly talented marketing executive, has asked to transition out of Juul Labs in the coming months so that he can pursue opportunities with other companies," a Juul spokesperson told the Journal.
The spokesperson also said that as a result of Brommer's departure, the CMO position would be cut.