See Inside The $350 Million Mobile Ad Company Twitter Bought Right Before Its IPO
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While Twitter's IPO is going to be a huge step forward for the company, its acquisition of mobile ad platform MoPub last week could be what makes the difference between a flat entrance to the market and a successful opening.
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MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventually to an internal Twitter ad exchange or an external Twitter ad network. Twitter's revenues are likely around $1 billion per year.
MoPub, which is based in San Francisco, has a revenue run rate of around $100 million per year on top of that, and we understand it's profitable.
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We had lunch with MoPub CEO Jim Payne recently and he let us show you these photos from MoPub's new office in New York.
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