Most brand perception and what students want out of their jobs is based on information that they are exposed to on social media. This can good and bad. One of the hand it helps smaller companies have a equal platform over big giants in the market, but on the other, students are more susceptible to paid content over what is organically available.
“While this year’s findings clearly show that Millennials and Gen Z share many of the same career preferences and aspirations across the world, India remains a very unique market,” says Rachele Focardi, the Chief Strategy Officer APAC at Universum.
She adds, “Even when looking at the most important attributes of their ideal employers, Indian students stand out, in that they value leadership opportunities and innovation significantly more than their global counterparts. These nuances highlight the importance for any business looking to set up operations or recruit talent”
Overall, the report presents an intriguing picture of how short-term goals stack up against long-term goals. And, also how companies need to brace for geographical differences in employers needs and wants. It’s not the same across the board and companies not only need to localise their approach for consumers, but for employees as well.