Maintaining a sense of normalcy
When you’re #wfh-ing, there’s the work-work and there’s the household chores. I like to cook but haven’t cooked as much as I would like to yet. I’ll soon make up for it. That apart, kiddo and I play a bit of living room cricket. You can always hear a groan of disapproval from the table lamps and vases around. But they’ll have to deal with it. Then there’s the onerous task of being on social media. Recently, I started a very engaged conversation on our favourite TV shows from the 80s. It blew up. Nostalgia always gets people going.
Content/book recommendations
My top recommendation would be The Test on Prime. It’s the story of the rebuilding of Australian cricket in the aftermath of the ball-tampering scandal. I think it’s a superb behind-the-scenes case study of a brand relaunch. Do see it.
That apart, I like to see European movies and series. Nothing To Hide is a French movie about a group of friends with spouses at a dinner where they decide to answer their phone on speakerphone and read each other’s texts aloud. Brilliant.
I had picked up A Gentleman In Moscow (Amor Towles) but before I could start, Mrs Singh called dibs on it. Considering we’re going to be in a lockdown with each other for 21 days, I didn’t pursue the matter.
The importance of a healthy work-life balance
Let’s face it: we are used to having help around. We won’t have it for a month. All the chores will be yours to do. Add to that, we will be shifting our workspace to our homes which is different and more difficult than bringing work home. This, more than ever, is the time to find that elusive balance.
Three tips to help creativity flow
1. Firstly, we have to remember that it’s not a 21-day holiday. It’s business as unusual, but business nevertheless. Find your corner in the house where you can be most productive and squat.
2. The advantage of being physically away from office, and its accompanying distractions, allows you to think more than usual. Use this time and opportunity to think bigger for your brands, your team, your agency.
3. And, as an antidote to point two above, be in touch. That keeps a reality check. Just being holed up in your apartment is going to get to you sooner or later. The only way you can get ‘out of your lockdown’ and ‘go out’ is when you are on that video call. Keep up the banter and camaraderie. Everyone needs it around the world right now.