2 Y Combinator-backed startups are feuding over an ad campaign, and it's yet another example of how San Francisco startups compete in the city's ultra-crowded tech market
Feb 20, 2020, 21:34 IST
In Gusto's cease-and-desist letter, it states that it "hopes Rippling can find a creative, lawful way" to continue advertising.
The billboard operator, not wanting to be caught in the middle of a legal hassle, took down the billboard last week. Rippling's four other billboards, void of any jab at a competitor, are still on display.
To be clear, Rippling's method of marketing is what is called comparative advertising, which is typically legal as long as what is stated is accurate.