Called the new cash crop for grocery stores, cauliflower has exploded in popularity in the past couple of years and isn't expected to wane any time soon. Cauliflower gnocchi, pizza crust, and other grain or starch alternatives are rising in popularity as people attempt to cut carbs from their diets.
Products that contain cauliflower are experiencing faster growth in sales than their overall categories. It's driving growth across all foods, a Nielsen spokesperson told The New York Times. A growing number of food companies are capitalizing on the trend by using vegetables to replace popular carbs in things like rice and flour. Consumers are opting for cauliflower in particular because of versatility and relatively mild flavor, using it to make an array of recipes that have spread across social media.