Disney's live-action "Mulan" remake is set for release in the US and other markets on March 27. But China, where it won't be released quite yet, was expected to be its biggest market "given the film's cultural roots and Disney's own success with previous films there," Boxoffice.com chief analyst Shawn Robbins told Business Insider.
The movie cost a hefty $200 million to produce, so a delayed China release could be hard to recover from.
"The longer this tragic situation continues, the greater the impact will be on all of the studios, their movies, and indeed all of the arts in China," Paul Dergarabedian, the Comscore senior media analyst, said.