The e-girl is, simply, the modern-day scene girl: Both were created as a counterculture to the mainstream aesthetic and standards of beauty. They are tuned into video games, as well as in internet slang on Discord and YouTube.
The basic look of the e-girl and e-boy can be broken down with this starter pack, a group of typical items these teens are frequently found with or associated with.
An e-girl or e-boy is commonly sporting:
- Dyed hair: Frequently, hair is dyed 50-50 between two colors. Sometimes, in pigtails.
- Heavy black eyeliner: Dark, thick, winged eyeliner, and sometimes also applied right below each eye to make tiny shapes or icons.
- Pink blush on nose and cheeks, and maybe some intense highlighter.
- Jewelry: Septum or another facial piercing, and an O-ring collar or chain necklace.
- Part anime-, part goth-inspired clothing: Long layered shirts (perhaps a band t-shirt over a striped long sleeve) or a crop top, belt-loop chains, and A-line skirts or high-waisted cargo pants.
- Sad, moody music: Think Billie Eilish, or Twenty One Pilots
The term "e-girl" started off as a derogatory term, used by men to objectify women who they saw as simply looking for male attention online. The first entry of "egirl" on slang-tracking website Urban Dictionary is from June 2009, and it paints a stark picture compared to what e-girl has come to mean in 2019.
Another Urban Dictionary user-submitted definition of e-girl from 2014 referred to her as an "internet slut" who flirts with guys online for attention. Some may point toward notable Instagram stars like Belle Delphine — who capitalized on the "thirsty gamer boys" willing to pay $30 for a bottle of her bathwater — as a symbol of the first wave of the e-girl.
However, a new type and definition of e-girl has risen just this year.
E-girls got a lot more attention this summer after the murder of Bianca Devins, a 17-year-old teen who was allegedly killed by a man she knew from Instagram and Discord. Much attention was put on Devins' online life as part of the e-girl community, where other teens have shared that they're regularly harassed, threatened, and scared they could be stalked or doxxed in real life.
Source: Vice
E-girls have risen into the mainstream in 2019 thanks to TikTok, the short-form video app known as a launching pad for Gen Z's favorite memes and viral trends. On TikTok, videos tagged with #egirl have more than 1.4 billion views. E-girls and e-boys have established themselves with hundreds of thousands of followers, while others have capitalized solely on parodying the e-girl aesthetic.
Some have attributed the roots of the e-girl to Tumblr, where a sad and moody aesthetic for the sad and moody teens reigned supreme in the late 1990s and early 2000s. Both eras are defined by teens spending time alone in their rooms, from which a lot of their content is created.
Source: Vox
The e-girl aesthetic draws from characteristics of anime, where female characters are often skimpily dressed and fetishized as innocent, helpless victims. One TikToker referred to this as the "I'm Baby" quality in a story for Vox.
If you're not familiar with the "I'm Baby" phrase, it's a popular line used in memes across the internet to be used by someone who's incapable or in need of help, or a reason for being unable to get something done.
Source: Vox
The terms e-girl and e-boy aren't necessarily used as gender-specific terms. Instead, they're used to refer to two different type of aesthetics: While the e-boy is a vulnerable"softboi" and embraces skate culture, the e-girl is cute and seemingly innocent.
Source: Vice
Accordingly, the e-girl concept has spurred its own parodies and memes. You'll find teens in TikToks entering "e-girl factories" or drinking "e-girl juice," which magically transforms them into a stereotypical e-girl.
Ultimately, the e-girl and the e-boy are the anti-influencers. "Scene girls and emo girls were a counter to the preppy, Juicy Couture look of the era (see: Paris Hilton) the way egirls may be a counter to the polished, Facetuned Instagram influencer," BuzzFeed wrote about e-girls in February.
Source: BuzzFeed News
