"Fit is the biggest thing," Gant told Business Insider. "Jeans that do not fit are a very sad, sad, thing. You can't fake that."
Gant advised finding a tailor that you like, find brands that work for your body type, and know that sizing can vary by brand and silhouette.
She recommended paying close attention to fabrics, too.
"I think a lot of people don't understand how much stretch happens when you actually purchase a garment," Gant said. "If it feels great in the dressing room, it may not be the right fit."
Gant said that one thing she counsels clients on is making sure they understand what colors look good on them.
And quality is important too: not just buying high-quality items, but maintaining them — that means getting rid of stained clothing.
"Some people are holding onto pieces that really should be let go or recycled," Gant said.
"I think a lot of people will hold onto shoes, and just be a little hard on shoes, for too long," Gant said. "It is the quickest way to update your wardrobe and also one of the most personal things. You could show a lot of personality with a shoe."
For many tech CEOs, cool and expensive shoes are already an integral part of their look. But for people who aren't necessarily making billions of dollars a year, there are plenty of brands that Gant is noticing becoming popular in the Bay Area, particularly sustainable brands like Rothy's flats and Veja sneakers.
Gant encouraged reaching out to a professional, but also recommended asking for feedback from people you know — and above all, don't be afraid of switching things up.
"While style can be super analytical, there is an art to it too," Gant said. "Sometimes you just have to experience it, and don't be afraid to try a new thing."
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