A YouTuber launched a viral campaign to plant 20 million trees by 2020. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and other tech CEOs and YouTube personalities
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Nov 9, 2019, 19:47 IST
Tesla CEO Elon Musk took the top spot on the donation leaderboard after saying the cause seemed "legit," and donated $1 million. He went further by temporarily changing his Twitter display name to "Treelon" and his profile picture to a forest.
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But Musk's lead didn't last long. Shortly after, Shopify CEO Tobi Lutke donated just one more tree than Musk to take the top spot "on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store."
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Shopify's chief technology officer, Jean-Michel Lemieux, followed in his boss' footsteps with a donation of his own, although he capped his contribution at $100,000.
YouTube CEO Susan Wojcicki has taken notice of the major fundraiser happening on her platform, and showed up to help the #TeamTrees team, both in person and with a $200,000 donation.
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Since then, YouTube has also pledged on Twitter to match up to $1 million of donations that are given through YouTube's fundraising feature. YouTube has yet to say that the $1 million milestone has been reached, and has told Twitter users to "keep giving" and look out for YouTube's contribution.