In 2017, BMW Group projected that electrified vehicles — a term that doesn't necessarily equate to fully electric vehicles — would account for 15% to 25% of its sales by 2025.
In working toward that projection, BMW Group unveiled the electric Mini Cooper SE last year, targeting it toward "urban mobility." In June, the Bavarian brand said it will offer 25 electrified vehicles by 2023, two years earlier than it had initially planned. One of those new models — an electric version of the 1 Series hatchback — may arrive as early as 2021.
BMW also projects a twofold increase in electrified vehicle sales by 2021, as compared with 2019, and a 30% growth in those sales year over year through 2025.