"The black, white, and coral interior — complete with a glittering Schonbek chandelier, stingray display cases, and white leather furniture — is meant to be inviting, rather than daunting," The Cut wrote in 2011.
"There's still a luxury sensibility, but not to the point of being off-putting," Trump told The Cut. "So often, jewelry retailers in the luxury realm have used intimidation to their advantage."
The store quietly closed in 2015.