Athletic wear label Champion made its way into the top 10 rankings for the first time ever, according to Piper Jaffray. The brand is having a renaissance in fashion thanks to '90s streetwear being in vogue at the moment.
With the troubles of 2018 behind it, H&M has approached 2019 with a new strategy: less discounting and a bigger focus on a more personalized shopping experience in its stores.
It seems to be paying off for its younger customers; the brand crept up one place in the ranking from Piper Jaffray's last survey in the spring.
Teens can't get enough of Vans. It was voted the second favorite footwear brand throughout 2018 and 2019, and it made the top 10 list for apparel.
In just over a decade, the brand has grown from being a mostly local, Southern Californian sneaker company to a global powerhouse. It's now the largest brand and the fastest-growing at VF Corporation.
Lululemon hit an all-time high in the most recent survey, according to Piper Jaffray. The brand is benefiting from the continued athletic wear and athleisure trend and has cracked the code of appealing to the young consumer.