Rosan Diamond is a payment-card manufacturer that merges luxury jewelry and technology, with offices in Russia and Switzerland.
Founded in 2000, Rosan Diamond started out by selling gold, gem-encrusted cards as art. Over time, the company developed integration with payment technologies and in 2012 received certification from VISA to begin selling its cards on VISA Infinite and VISA Signature platforms.
Today, Rosan Diamond's clients include both concierge services, including UK-based luxury lifestyle management company Insignia, and directly to individual clients.
To date, Rosan Diamond has sold around 450 art collection cards.
The majority of Rosan Diamond's direct clients are businessmen from Eastern Europe, CIS, Malta, Switzerland and Latin America, Rosan Diamond's business development director Ruslan Aybazov told Business Insider.
According to Bloomberg, Insignia — one of Rosan Diamond's concierge partners, which is launching a new credit card service for members in 2020 — has 800 clients around the world. Approximately 50 are from the US, one quarter of whom are billionaires.
Each card takes between six to nine weeks to craft, once it has been designed.
Design development takes anywhere from three weeks to three months, Aybazov said. That includes both premade designs and custom designs for clients.
Designs range from botanical scenes to reproductions of historical palaces to more whimsical and modern designs like pandas and planets. Each card is unique — while some are developed as a series, each iteration features different materials or color schemes.
Premade art collection card prices currently range from $18,000 to $34,000. Custom designs, on average, cost more than premade designs. The most expensive custom designed art collection card sold for $50,000, Aybazov told Business Insider.
Cards incorporate "chip and pin" technology and can be used anywhere VISA is accepted with the exception of ATMs.
For ATM and online use, a client's bank will issue a plastic companion card with a credit card number and CVV.
If a client does not have an account with a Rosan Diamond partner bank, a Rosan Diamond and VISA representative will contact the client's bank to talk through an arrangement.
Once completed, a card is shipped to a client's bank in a luxury wooden box.
Rosan Diamond offers chip replacement and polishing free of charge, Aybazov told Business Insider. On its website, Rosan Diamond touts the cards' heirloom worthiness, suggesting that they can be passed down through generations.
Here are some of Rosan Diamond's most bespoke Art Collection cards:
Design details: Two pandas in a tree
Made with: Gold, 612 diamonds, 6 rubies, 12 pink sapphires, 4 green diamonds, jasper, jadeite, malachite, violane, seashell, mother of pearl