The Diamond Princess cruise ship made headlines in February when a coronavirus outbreak on the ship led to eight deaths and more than 700 infections from late January to early February. A second outbreak on Princess Cruises Grand Princess ship further sullied the industry's reputation and drove demand lower.
Goldman Sachs analysts studied past downturns and cruise-specific disasters to estimate how serious the sector could be hit by the coronavirus pandemic. The bank compared the dip in prices seen through March to past declines from the 2001 recession, 2008 financial crisis, and dual ship accidents in 2012.
Averaging the moves made after such events, cruise prices dipped by 6.3% and took roughly three and a half years to recover, Goldman said in the March 10 note. Should the coronavirus drive a similar dip, the cruise industry has several difficult years ahead of it.
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