The entire beauty category
A UBS note from February 3 said that the coronavirus could pose a problem for the entire beauty business, given that it is one of the "largest dollar categories in travel retail" and therefore dependent on Chinese consumers.
The UBS analysts wrote that Estée Lauder in particular has "outsized exposure" to disruptions to travel retail, and that China contributes to half of the company's Asia-Pacific revenues.
Apple
Moody's analysts predicted in a January 30 note that the coronavirus outbreak "will temporarily slow down Apple's strong earnings momentum" by slowing down the brand's growth within China.
That being said, it's not all bad news. The note also reported that Apple has signaled its ability to "use alternate suppliers"
"Apple has robust credit profile and is well positioned to manage through short term disruptions in China," Moody's analysts also wrote.
Luxury clothing
Luxury fashion brand Burberry — along with the rest of the high-end apparel business — sees it business in China particularly at risk as the coronavirus continues to spread.
Reuters reported that 24 of Burberry's 64 stores in mainland China temporarily shuttered due to the outbreak, prompting CEO Marco Gobbetti to say that the coronavirus "is having a material negative effect on luxury demand."
In a February 3 note, UBS analysts also noted an impact on the "luxury" category.
The Walt Disney Company
According to Deadline, the Walt Disney Company will take a $175 million hit if its parks in Shanghai and Hong Kong remain closed for two months.
But that's not the only bad news for the House of Mouse.
Deadline also reported that J.P. Morgan analyst Alexia Quadrani released a report saying that The Walt Disney Studios could also be adversely affected due to the mass shutdown of Chinese movie theaters.
Liquor
One subset of luxury goods that seems set to endure some pain over the coronavirus outbreak is the alcohol category.
UBS' February 3 note on the coronavirus found that the brands Brown-Forman, Diageo, Pernod Ricard and Rémy Martin are "most exposed" to a dip in travel retail.
"We expect the coronavirus to compound recent weakness in Asia Duty Free that resulted from unrest in Hong Kong," the UBS analysts wrote.
Moody's analysts also wrote in a February 4 note that the spread of the disease will "curb Chinese consumption" of European packaged alcoholic beverages "in what is one of the world's largest markets." Compounding the negative impact is the fact that the virus started during the Lunar New Year, which Moody's said was "one of the busiest periods for alcoholic beverage consumption" in China.
