"With store visits custom audiences, we re-engaged customers who had visited one of our stores with a targeted Facebook ad," a Dick's Sporting Goods spokesperson said in a statement. "And, using lookalike audiences, created from people similar to those who visited our store, opened up a broader audience of new customers for us to reach, driving incremental foot traffic and sales."
A Macy's spokesperson said the retailer has used Facebook's tool to drive more in-store sales.
"We are encouraged by the positive results we saw in-store and are excited to continue testing Facebook's offline suite to fuel our growth," the spokesperson said.