Rating: Outperform
Price target: $18
"Continuing marketing efforts should drive heightened awareness, as well as other competitive advantages in relative convenience, expanded access to care, and lower cost relative to traditional peers (~60% avg. discount)," wrote a group of analysts at Credit Suisse led by Erin Wilson Wright.
"Moreover, its partnerships with CBS, Walgreens, and other international retailers allow SCD to expand and further optimize its SmileShop footprint in a capital efficient manner (CS est. +100 stores/ yr), while SDC's in-house financing service will address cost as a key barrier for penetration (used by 65% of customers.)
"We also highlight drivers in innovation and further international expansion, which represent areas of upside to our current expectations."