Social Media Myths At Work
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Social Media decreases productivity of employees
Social media started as a platform to socialise, chat with friends and chill out. So, people have this perception that it was a medium of entertainment. However, things have changed with time. Nowadays, people are using it to gather information, which is further used to reap good results. Not only this, you can also get a realistic view about your client through this medium. Apart from this, employees use this platform to get quick access to information which helps in increasing their productivity. It has been substantiated by a survey conducted by Ipsos and Microsoft on 10,000 workers across 32 countries, wherein 46% of workers said they feel their productivity has increased to a large extent due to the usage of social media in office. And here it refers to instant messaging, video conferencing, news feeds, social
Recruitment done through social media attracts low quality workforce
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Negative impact of not engaging in social media
Today, the majority of the population of this world is engaged on social media. If you are not using this platform, then probably your customers are there. We all know that a negative conversation on this medium draws a high attention as compared to a positive one. And if you really care about your brand, then the last thing you want to hear will be a negative conversation about your company going viral. Such a conversation can be generated by a person who is unsatisfied with the organisation, primarily customer. And if his concerns are not addressed he may scare other customers as well.
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Social media will never generate direct sales
It has been used across business verticals for various purposes. Some organisations are even using this medium for generating sales. For instance: Foiled Cupcakes, which is an online cupcake business based in Chicago, could not get its website developed on time. So it started taking orders through Twitter. In less than 6 weeks time, the company reached from 0 to 2200 followers. Not just this, it also, garnered a national level PR coverage and surpassed the initial target by over 600%.
Social media is not good for
It’s not just about public communication but also internal private communication. There are lots of communication tools that allows organisations to set up their internal private communication. Yammer is one such tool which is used by organisation in setting up their internal communication. Vodafone used yammer to unify 'Vodacom Voice' across organisation. It also enabled senior management officials to create a workable channel, wherein they can share decisions and ensure allignment. And the telecom firm accepted it readily with 80% of employee jumping onto this platform.
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