Social Media Series 3: Various Tech platforms to showcase your content better

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Social Media Series 3: Various Tech platforms to showcase your content betterOur last two editions introduced this 6-part series and talked about designing content for each realm of audience (the message). Today we will talk about the technology needed to reach those audiences (the medium).
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Different technological tools can be leveraged to find customers based on their or/and interests. It can also lower the stress on time and the use of each platform can vary depending on the nature of the event.

The RIGHT platforms
Facebook presence is almost mandatory, at this point of time. Some companies don’t even bother with having a website, because Facebook pages serve most purposes. However, each category of business may gain more returns from their focus on other platforms. For example, some businesses depend more on the look of their products to bait customers, like a flower shop, a bakery or a fashion store. Instagram works best for these. In the food industry, all restaurants in India need an active Zomato page, but all restaurants targeting expat populations must up their TripAdvisor game. On the other hand, Twitter works great for foodtrucks. For an exclusive club, old fashioned emailed newsletters work the best. So don’t just be satisfied with Facebook and go ahead and try to look for other social media platforms.

WHERE are the customers
In the case of the neighbourhood bar or an organic food store, a geo-targeting strategy can help you make sure that everyone within even a 3 kilometer radius sees you in the social feeds. Be sure to check out the “Promote in your neighbourhood” options on Facebook. This works for hyperlocal businesses as the aim is to incorporate your services into your customers daily lifestyle, where they like to keep commuting at a minimum. However, for a fancy new nightclub in town that has suddenly become the weekend destination, a city-wide promotional blast can also more fruitful, as people are willing to drive across cities for a special night out.

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Customers’ INTEREST
Beyond targeting age group, gender and geographies, most online platforms let you target audiences based on their interests. Twitter allows for targeting people according to the kinds of people that they follow. Other methods of interest-based targeting include hashtags and keywords. A poker room, for instance, can target people interested in teen patti, blackjack, Las Vegas and Dan Bilzerian—all topics that poker players are highly likely to be interested in.

AUTOMATE your work
There are a handful of great technological tools that will help you be as efficient as possible, by scheduling posts for months in advance. Tools like Hootsuite let you keep track of and upload content in very strategic ways. Instead of posting every single day, a single sitting of uploading and scheduling can take care of almost 80% of all your social media needs. This lets you get back into operations a little more carefree as you know that you are creating a steady stream of content online, even if you are not logging in every day.

Different Events, different Tech
Most promotions pre-event can be planned, uploaded and scheduled in advance. However the latest developments on Facebook, YouTube, and Periscope allow for live streaming of events to be a reality with very little effort.

READ ALSO: http://www.businessinsider.in/Social-Media-Tip-Boost-Your-Online-Game-To-a-New-High-Tech-Level/articleshow/51057706.cms
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READ ALSO: http://www.businessinsider.in/Social-Media-Series-How-important-is-it-to-understand-the-audience-We-say-crucial-/articleshow/52240687.cms

(Jacob Cherian is the Chief Ideas Officer at www.SocialMediaForRestaurants.IN and www.WindowsToNGOs.com and writes on social media trends and tips)