Jayson Tatum wore limited edition Dior x Air Jordan 1 sneakers during NBA All-Star weekend, and the new Nike collaboration is rumored to be one of the most expensive Jordans ever
Photo by Matthew Sperzel/Getty Images
- Basketball player Jayson Tatum wore Air Jordan 1 High OG Diors during the NBA All-Star games this past weekend.
- On December 3, luxury brand Dior debuted its new collaboration with Nike's Air Jordan, Women's Wear Daily reported.
- The shoe was revealed at the Dior pre-fall 2020 show during Art Basel in Miami Beach, Florida.
- Kim Jones, the men's artistic director at Dior, told WWD that he chose to collaborate with Jordan because he loves "mixing together different worlds, different ideas" and that Christian Dior also "collaborated with the best American brands of his era."
- The shoe is set to be released globally in April, with a rumored price of €1,800 ($2,000).
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Jayson Tatum, a basketball player for the Boston Celtics, wore limited edition Air Jordan 1 High OG Dior sneakers at the NBA All-Star games this past weekend.On December 3, luxury brand Dior debuted its new collaboration with Nike's Air Jordan, Women's Wear Daily reported.Advertisement
The shoe was unveiled at the Dior pre-fall 2020 show during Art Basel in Miami Beach, Florida. Basel is an annual international art show held in various locations around the world. It's known for its gallery sector, featuring work by over 4,000 artists; Art Basel's Miami show, in particular, often attracts high-profile celebrities from all over the globe.
The Air Jordan is one of Nike's most popular shoes. Michael Jordan debuted his namesake shoe during his rookie season in 1984. The shoe released to the public a year later, according to WWD.Jordan receives a percentage of the profit earned by Air Jordan, which has helped his net worth climb to a staggering $1.9 billion. In 2018, Forbes reported that Jordan and Nike's continuously popular shoe line generated $3.1 billion in 2017, with Jordan himself earning "well over" $100 million from his part of the deal.
Dior, meanwhile, is owned by LVMH - the largest luxury goods company in the world, which agreed to buy jewelry retailer Tiffany & Co. for a record-breaking $16.2 billion in November. Dior was acquired by LVMH in 2017 for $13.1 billion, Business Insider previously reported.Dior and Jordan coming together was the brainchild of Kim Jones, the men's artistic director for Dior."I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era," Jones told WWD. "I love mixing together different worlds, different ideas - Dior and Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new."Advertisement
Right before the runway show, rapper Travis Scott became one of the first to show off the yet-to-be-released sneaker, as pictured below.
Dimitrios Kambouris/Getty Images for Dior Men
The shoe will be available at select Dior stores globally starting in April. The manufacturer's suggested retail price has yet to be revealed, though Highsnobiety's Jonathan Sawyer reported that the upcoming sneaker will retail for €1,800 (or just under $2,000), noting that this pricing would make the shoe "one of the most expensive Air Jordans at retail of all time."
Nike didn't immediately respond to a request for comment from Business Insider regarding the shoe release or its reported pricing.Advertisement
This Dior x Air Jordan collaboration is far from the first time a luxury brand has partnered with a well-known footwear brand. In November, Insider reported that Adidas would be launching a sneaker collaboration with Prada.
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