Sue Bird starred in aCorona commercial alongside Vince Carter, Christian Laettner, and Devin Booker.- In the ad, Bird gets the "final word" on which shade of blue — or
college basketball team — is elite.
When it comes to college basketball, Sue Bird knows which blue is best.
The
After the trio of NCAA-turned-NBA stars made their respective cases for which school's shade of blue is most elite, Bird — a two-time national champion with Geno Auriemma's
Though the ad was "a fun way to represent your school, represent your shade of blue, if you will," Bird told Insider that it had a deeper meaning in her eyes.
"It's no secret that all of us in the world of
"And that's what I really enjoy about this particular commercial," she added.
Bird noted that allowing "the woman in the room to have that final word" was an understated way of putting women's college basketball — and women's athletics in general — on the same plane as men's
"To me, something really important is always just to change the way people look at things and change perspectives and change optics," Bird said. "And a commercial like this does that in a really major way."
The ad isn't the full extent of Bird's partnership with Corona. The shoe aficionado has teamed up with the brand to offer college basketball fans a chance to win a mini refrigerator designed to keep sneakers and beers alike "on ice."
The Corona Fine Life Fridge — complete with Bird's signature, a turntable for a pair of kicks, and LED lights for optimal display — will be up for grabs during Sweet 16 weekend.
"You go from my love of sneakers to my love of Corona," Bird said. "Coronas need to stay fresh. We gotta keep Sue fresh — that's part of my sneaker brand, if you will. So it was just this really fun way to bring it all together to get fans excited."
Fans can throw their hat in the ring by tweeting at Corona with the hashtags #CoronaFineLifeFridge and #Giveaway from March 25 to March 28.