Jul 22, 2024
By: Prerna Tyagi
Kroll released its Celebrity Brand Valuation Report 2023 in June, and the list hosts some expected and some surprise names.
The report provides a ranking of India’s 25 most powerful celebrity brands, based on brand values derived from their brand endorsement portfolios and relative social media presence.
Credit: Kroll
“The theme of the 2023 study is Brands, Business, Bollywood, which recognizes the expansion of celebrity-owned start-ups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands”- Aviral Jain, MD
Let’s take a look at the 6 sports persons that made it to the top 25:
Claiming the top spot on this list, Virat Kohli became India’s most valued celebrity with a brand value of a whopping $227.9 million.
Owing to his multiple brand endorsements, the retired skipper ranked seventh on the list. He was recently in the news due to his significant investment in BluSmart.
Regarded as one of the greatest batsmen of all time, Sachin Tendulkar claimed the 8th spot and had a brand value of $91.3 million, up from $73.6 million last year.
The T20 WC winning captain ranked 18th with a brand value of $41mn. Despite slipping down 5 places from 2022, he remains a sought-after brand, with as many as 30 endorsements.
Ranked 19th, Hardik invested in the omnichannel consumer food brand, Yu, and endorses Taco Bell among many other brands.
The Olympic gold medallist jumped to the 21st place with multiple new brand endorsements like Gatorade and his collaboration with Eveready.