- Bikaji Foods International is the third largest player in the Indian snack industry with 8.7% market share after Haldiram and Balaji.
- The snack maker is backed by marquee investors like Avendus, Axis Asset Management, Lighthouse Funds, IIFL Asset Management and Intensive Softshare.
- The company sells more than 250 products under the Bikaji brand.
One of India’s largest fast moving consumer goods (FMCG) firms, Bikaji Foods International, has filed its draft red herring prospectus (DRHP) for an initial public offering (IPO). As per market sources the company is likely to raise around ₹1,000 crore through the IPO.
The company claims to be the largest manufacturer of Bikaneri bhujia, packaged rasgulla, soan papdi and gulab jamun.
Bikaji Foods’ product ranges broadly into six categories -- bhujia, namkeen, packaged sweets, papad, western snacks as well as other snacks, which primarily includes gift packs (assortment), frozen food, mathri range and cookies.
The company sells more than 250 products under the Bikaji brand.
The snack maker is backed by marquee investors like Avendus, Axis Asset Management, Lighthouse Funds, IIFL Asset Management and Intensive Softshare.
Bikaji Foods International is the third largest player in the Indian snack industry of ₹171 billion with 8.7% market share after Haldiram and Balaji.
Indian snacks segment | Market share |
Haldiram | 36.6% |
Balaji | 9.6% |
Bikaji | 8.7% |
Bikanervala | 5.9% |
PepsiCo | 3.3% |
ITC | 3.1% |
Haldiram (Prabhuji) | 1.8% |
Prataap Snacks | 1.4% |
DFM Foods | 1.1% |
Others | 28.3% |
Bikaji Foods runs six manufacturing facilities in states like Rajasthan, Assam and Karnataka.
The company exports products to 35 countries, including countries in North America, Europe, Middle East, Africa, and Asia Pacific, representing 4.60% of sales of food products.
The snack brand has been consistently growing its financial performance in the last three years.
Bikaji Foods | Revenue | Profit |
FY21 | ₹1,310 crore | ₹90 crore |
FY20 | ₹1,074 crore | ₹56 crore |
FY19 | ₹901 crore | ₹50 crore |
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