Ethos IPO: Understanding its business, profit, outlook, analysts view in 10 points

May 18, 2022

By: Bhakti Makwana

Ethos launches ₹472 crore IPO

Chandigarh-based luxury watch retailer opened its ₹472 crore IPO for subscriptions from today, May 18. It will close on May 20. The price band is set at ₹836-878 per share.

Credit: Flourish-chart

What does the company do?

The company is a luxury watch retailer with a portfolio of 50 premium and luxury watch brands including Omega, IWC Schaffhausen, Panerai, Bvlgari, Rado, Longines, Tissot, Raymond Weil, Louis Moinet and Balmain.

Credit: Flourish-chart

IPO money to be used for debt repayment and expansion

The IPO proceeds will be used towards repayment of debt, funding working capital, capex for establishing new stores and upgrading existing stores.

Credit: Investopedia

The firm reported profit in FY21 as against loss in FY20

Ethos made a profit of ₹5.78 crore in FY21 as against a loss of ₹1.33 crore in FY20. However, its revenue has been on a decline for the last three fiscal years.

Credit: Flourish-chart

Ethos has 50 outlets in India and plans to launch more with IPO money

It has 50 physical retail stores in 17 cities in India and offers an omnichannel experience to its customers via website and social media platforms. As of December 31, 2021, the company's website had 2.18 crore visitor sessions.

Credit: Canva

Analysts have a mixed view on subscription of the IPO

Analysts are skeptical as the company’s financial performance has not improved meaningfully in the recent years. Some say that all the positives are already factored in the valuations.

Credit: Canva

No direct competitor among listed companies

Analysts say Ethos is a very small company focused on one category as compared to other listed retail players. However, they believe there is scope for growth in future as it is expanding its stores in the next three years.

Credit: Canva

Grey market indicates a negative listing

The grey market believes that the stock might list at a discount – below its lower price band of ₹836, due to weak market conditions.

Credit: BCCL

Current market volatility may impact demand for the IPO

There is a lot of selling pressure in the market by large foreign investors, which has taken a toll on equity markets in the last two months. High inflation, sudden rise in interest rates, Russia Ukraine war impacting supply of essential commodities are some reasons for the volatility.

Credit: BCCL

Indian gangs are 'fake-killing' people to claim life insurance payouts, report says