ICICIdirect launches online platform Flash Trade for F&O traders

• Flash Trade aims to deliver a single-screen trading experience by providing all the features such as orders, positions, charts, profit and loss on one screen.
• The brokerage firm says traders can set time-based exit rules so that losses are minimised and profits booked.
• The launch of the platform comes at a time when the number of demat accounts in the country has also been growing rapidly.
  

As retail investors turn to derivatives trading, ICICIdirect has launched a platform that makes it easy and convenient to execute quick trades.

ICICIdirect has launched ‘Flash Trade’, which helps derivatives traders visualise their entire trade on charts and allows them to trade in a single click with its ‘up’ and ‘down’ action buttons. The brokerage firm says traders can set time-based exit rules so that losses are minimised and profits booked.

Flash Trade aims to deliver a single-screen trading experience by providing all the features such as orders, positions, charts, profit and loss on one screen

“With a large number of newcomers coming to the market daily, we see a growing need for providing guidance and a risk-contained environment for such investors. Towards this, we are investing significantly in IT, analytics, user interface (UI) and user experience (UX), and customer behaviour journey to simplify and enrich the overall experience. Flash Trade is the outcome of this initiative and more such innovative products are being planned to launch in the future,” Vishal Gulechha, head – retail equity at ICICI Securities, said.

In fact, amidst the growing retail F&O traders in the market raising concerns about speculation in the derivatives markets, SEBI chief Madhabi Puri Buch said that retail investors have all rights to trade as they wish.

“Don’t want to restrict investors from F&O trading as people are free and have all right to have access to every asset class,” Buch said recently while speaking at FICCI’s ‘Annual Capital Markets Conference’ event.

The launch of the platform comes at a time when the number of demat accounts in the country has also been growing rapidly. The highest number of investors in the market (2.31 crore) are from Maharashtra, mainly because of Mumbai, the financial capital of the state. The next in line is Gujarat, the state with enthusiastic investors who have contributed to 1.18 crore demat accounts.

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