The CEO of an NFT platform featuring tweets from Elon Musk and Jack Dorsey breaks down where the market goes from here - and dissects the Tesla founder's cult-like personality
Elon Muskpulled out of selling one of his tweets as an NFT, but users of NFTplatform Valuables are still trying to buy them.
- Valuables, owned by the social media platform Cent, allows users to turn tweets into NFTs and buy or sell them.
- The thrill of the chase and fandom culture attract users, Cent CEO and co-founder Cameron Hejazi told Insider.
Earlier this year, at the height of NFT-mania, Tesla chief executive Elon Musk first minted a tweet of his as an NFT and then retracted the offer to sell it after receiving bids of up to $1 million. "Actually, doesn't feel quite right selling this. Will pass," he tweeted.His admirers however have not stopped trying to buy his tweets. Through the platform Valuables, which also sold
Minting a tweet through Valuables turns it into a NFT, a non-fungible token that is based on blockchain technology. NFTs are digital assets, like images, video, audio - or tweets. Ownership is recorded on blockchain ledgers.Since its 2020 launch, Valuables has accumulated 53,000 users who have made transactions worth $3.2 million.
"Behind every NFT there is a person, story and a message. Those three elements combined give it value. Art works in the same way, but NFTs can move faster and they are more transparent and accessible to the public," one user explained. "It's a new type of human interaction that never existed before", he continued.Others go even further: "NFTs become a part of your identity", another NFT trader said. Fandom and admiration play a key role in users bidding on NFTs. "I felt like I had to have that tweet signed by Charles Hoskinson," one bidder told us. Over the past month, he spent over $6,762 on NFT tweets. 'I found out there's something addictive about these things!" the trader told Insider.
"I definitely think that there's aspects of gamification that can go into play here. Things like for instance trading specific moments or building a collection of moments...I do think that it will definitely solidify as a collectible like trading cards." Hejazi told Insider.
At the moment, most of the excitement comes from the bidding process before a purchase is made, he said.But some users are starting to see an increased post-purchase value. "When people buy one of those tweets, I'm autographing a piece of history and then also sharing with them a backstory that nobody has ever heard before," another seller said.
Valuables is also trying to expand the thrill and experience beyond bidding. "The goal for us is to even get it beyond that right, even beyond just the fandom collecting aspect, it's to really make it so that it ultimately fosters a connection in some meaningful way that's real, that's not just one sided, that's not just on the fan side, it's between the fan and the creator and so that's where we're actively exploring." Hejazi said.
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