Oct 31, 2023
By: Sourabh Jain
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Gurugram-based Honasa Consumer, the parent company of Mamaearth is all set to begin its initial public offering (IPO) from October 31.
Credit: Honasa Consumer
The Honasa Consumer IPO will open on October 31 and close on November 2.
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Honasa Consumer has fixed a price band of ₹308-₹324 per share for its public issue.
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Honasa Consumer is looking to raise ₹1701 crore from the current IPO. This includes fresh issuance of equity shares worth ₹365 crore and an offer for sale of ₹1,336 crore.
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Investors can bid for a minimum of 46 shares and in multiples of 46 shares thereafter.
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Honasa Consumer is a digital-first beauty and personal care (BPC) brand owner. Its portfolio includes Mamaearth, The Derma Co., Aqualogica among others.
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Honasa Consumer’ top products include the Mamaearth brand, the Derma Co, Dr Sheth’s, and Aqualogica brands in the face care and hair care categories.
Credit: Honasa Consumer
The company’s income was ₹1,492 crore in FY23, up from ₹943 crore in FY22. The company reported a loss of ₹150.9 crore in FY23, down from a profit of ₹14.4 crore in FY22.
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While the brand has a wide array of products, most of its revenues depend on top 10 products. As of June 2023 end, a third of revenues from operations or around 29% of revenues came from these products.
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The company which depends on influencers sees them as a business risk. “Influencers may use their platforms to communicate directly with our consumers without our knowledge in a manner that reflects poorly on our brands and may be attributed to us,” the company said.
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