This startup is helping Amazon and ShopClues reach a million Indian villagers
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While logistics is turning out to be one of the biggest challenges for e-commerce companies across the country, a Bengaluru-based e-commerce Meet
How it works:
StoreKing approaches small kirana shops to mobile recharge outlets in villages. The retailer has to pay less than Rs 10,000 to install the StoreKing kiosk in their shop. These tablets come with the pre-installed company app. It is currently available in Tamil, Telegu, Goan, Kannada and Malayalam.
Once installed, the villagers just have to select the category, the product of their choice and click on ‘buy’. The shopkeepers assist shoppers, and in return earn around 10% commission on each sale.
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Operations:
StoreKing has its warehouse in Bengaluru, and promises to deliver all items within 48 hours. It uses the FMCG distribution channel to deliver goods. The minimum order requirement is Rs 500.
Over 17,000 rural shops across west and south India are connected with StoreKing, with South India alone accounting for 4,500 kiosks.
The startup plans to expand its operations to the rest of the country soon.
Expansion Plans:
The company has raised multiple rounds of funding to the tune of around $6 million from a Luxembourg-based VC firm called Mangrove Capital Partners. It hasn’t raised any money since 2014.
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“I hope to reach 500 million people by the end of the next couple of years because I know there is no way a
The startup is looking to expand to Maharashtra, Gujarat, and Madhya Pradesh in the next couple of months.
Image Credit: Indiatimes
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