2 founders share their most valuable email campaigns that drove major press coverage and significantly increased customer sales - and the exact templates they used

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The average worker in 2019 received an average of 126 emails each day - meaning your brand's email has to stand out to break through the noise.

• 87% of marketers use email campaigns to nurture their audiences, but only 58% say their efforts have been successful.
• The founder of million-dollar business Unique Markets shared the email that helped her secure press in the Los Angeles Times and Eater when she launched the brand in 2008.
• Trevor Patterson, founder of luxury floral delivery service Landeau, also shared the email he uses to save 20% to 25% of sales when a customer's online cart has been abandoned.
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When launching a new business, founders have to think about everything from accounting and fulfillment to customer service and inventory management. Ultimately, though, the success of most small businesses depends on sales. And, to drive those sales, many small business owners use email marketing.

In fact, 87% of marketers use email campaigns to nurture their audiences, but only 58% say their efforts have been successful, per the Content Marketing Institute's 2019 "B2B Content Marketing Research" report. And, states technology market research firm The Radicati Group, the average worker in 2019 received an average of 126 emails each day, up from 121 in recent years, meaning your brand's email has to stand out to break through the noise.

The founders behind luxury floral delivery service Landeau and pop-up marketplace Unique Markets, both of whom have relied on email marketing campaigns to grow their startups, shared with Business Insider the real-life emails they've used to build their businesses.