A New York-based couple bootstrapped their way to opening up a coffee shop in Ohio - and they now own 3 franchises grossing $3 million in revenue

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A New York-based couple bootstrapped their way to opening up a coffee shop in Ohio - and they now own 3 franchises grossing $3 million in revenue
Jeff Excell and Lauren Culley

Fox in the Snow

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Jeff Excell and Lauren Culley.

  • Married couple and business partners Lauren Culley and Jeff Excell own Fox in the Snow, a nationally sought-out bakery and coffee shop.
  • In 2013, the pair left behind their full-time jobs in Brooklyn to set up shop in Culley's hometown of Columbus, Ohio, where she saw a need for a place that served well-crafted coffee and from-scratch pastries.
  • Fox in the Snow, recently named to Food & Wine Magazine's list of the "2019 Best Coffee Shops in America," has grown to include three locations which, together, grossed $3 million in 2018.
  • Culley and Excell credit Fox in the Snow's success to their high tolerance for risk and their willingness to adapt as their business - and their roles - evolve.
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Filling a void in the marketplace is often considered the key to entrepreneurial success. Throw in hand-poured coffee and from-scratch pastries, and you've got a recipe for a sure-fire hit.

It's this winning combination that led Fox in the Snow founders and married business partners, Lauren Culley and Jeff Excell, to establish three thriving locations in just five years.

The Columbus, Ohio-based cafes, recently named to Food & Wine Magazine's list of the "2019 Best Coffee Shops in America," grossed $3 million in 2018, surpassing the owners' wildest aspirations for their business.

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Here's a look at how Culley and Excell did it:

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