A pharmacist who loved boxing left her job, got a bank loan, and bought a declining gym for $600,000 with her husband. Here's an inside look on how they cut cancellation rates in half and got the business growing again.

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A pharmacist who loved boxing left her job, got a bank loan, and bought a declining gym for $600,000 with her husband. Here's an inside look on how they cut cancellation rates in half and got the business growing again.

Nick and Nancy Eisan, owners of Title boxing gym in Danvers, MA.

Dominick Reuter / Business Insider

Nick and Nancy Eisan, owners of Title boxing gym in Danvers, MA.

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  • Nancy Eisan had a successful career as a pharmacist and a lifelong passion for fitness. Her husband Nick still works at a medical devices company and always dreamed of owning a business.
  • After Nancy fell in love with boxing workouts, she quickly became a trainer at their local Title boxing gym franchise in the Boston suburb of Danvers, Massachusetts. Last May, the couple bought the business from the original owner.
  • The location is one of the oldest in the Title network, with many long-time members, but the monthly cancellations were slowly chipping away at their numbers.
  • Nancy and Nick invited Business Insider to see their gym and shared how they were able to cut cancellations in half in just 6 months and get their business on a path for future growth.
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Name any fitness trend, and it's likely that Nancy Eisen has tried it.

After rounds of CrossFit and rows at barre classes, she started noticing impressive results among her friends whose workouts packed a more literal punch: Boxing.

Three years ago, she walked into her local Title boxing gym in the Boston suburb of Danvers and hasn't looked back. While working full-time as a licensed pharmacist, she quickly became a certified trainer. She even got her husband Nick to step into the ring.

Since taking over in May, the Eisans have cut cancellations in half and put the business on track to grow. They showed Business Insider around their gym and shared their strategy for how they are finding success.

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