Here's an inside look at how a wildly popular Boston craft brewery started its own distribution company, grew production more than 10X in 5 years, and created a 'tribal community' around its beers

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Here's an inside look at how a wildly popular Boston craft brewery started its own distribution company, grew production more than 10X in 5 years, and created a 'tribal community' around its beers

Night Shift Brewing - Everett, MA

Dominick Reuter / Business Insider

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  • Night Shift Brewing co-founders Rob Burns, Mike O'Mara, and Michael Oxton started brewing 3-barrel batches of unique craft recipes in their apartment kitchen in Somerville, Massachusetts, near Boston.
  • In late 2014, they opened their current brewhouse in the nearby town of Everett and production jumped 7x almost overnight. Brewing capacity is up to 120-barrels between their own 20-barrel brewhouse and a 100-barrel contract facility.
  • The beer was initially distributed using one of the founders' Subaru Outback, and in 2016 they launched Night Shift Distributing to disrupt Massachusetts' anti-competitive alcohol wholesale regulations.
  • Business Insider spoke with co-founder and president Rob Burns about the strategies his team used to grow the brand into a local favorite, and BI visited the brewhouse to see where it all happens.
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