What I've learned about being a successful 'power couple' from running a multi-six-figure business while also being married to an entrepreneur

Courtesy of Cait Scudder

Cait Scudder and her husband Toby.

• Cait Scudder is a women's business coach and TEDx speaker. She's the CEO of a multi-six-figure online business coaching empire - which she scaled to six figures in her first year.
• When Scudder first started up her coaching company, she found herself falling into the power couple trap: She felt the pressure to let the world see her relationship, and, on the surface, they seemed to be the perfect power couple.
• But Scudder's husband didn't feel the same pressure to be in a picture-perfect power couple. They realized that not making their relationship the face of Scudder's brand made them stronger.
• When it comes to being in a "power couple," clearly define your own roles and how you'll use social media. And be sure to spend time building your relationship outside of business and social media.
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There's no doubt about it: Power couples go farther, faster.

Jay and Bey. Oprah and Stedman. Rachel and Dave Hollis.

When two ambitious people stand side by side and support one another in pursuing and achieving big goals - all while loving each other up along the way - it's the ultimate #couplegoals.

When I started my women's business coaching company in 2017 - Cait Scudder International, LLC - I fell into a classic power-couple trap. I felt like all of the other Bali-based influencers and digital nomads around me were boldly showcasing their lifestyle freedom and happiness … and, as my business scaled to six figures in the first year, landing me in Forbes, I felt the pressure to let the world see into my relationship success as well.

The power couple archetype is a highly sought-after branding trend for entrepreneurs and influencers alike. Traditionally, the term describes a romantic pair that not only have a life together, but also a business.