Subway closed more than 900 stores this year as franchisees claim promotions have 'decimated' business
- Subway's US store count dropped by 909 locations in 2017.
- The 900-plus store closures could just be the beginning of a closure crisis at the chain, as franchisees petition against a new $5 footlong deal and traffic declines.
- This is the second year in a row that Subway has closed hundreds of locations.
The sandwich chain's US store count dropped by 909 locations in 2017, according to figures that a Subway representative provided to Business Insider. That represents more than 3% of the chain's 2016 US stores.
Subway is in a downward spiral.
In 2016, sales at the chain reportedly fell 1.7% and its store count dropped by 359 locations in the US - marking the first time in the company's history that the chain closed more stores than it opened.Globally, Subway's store count is down 471 locations. The chain currently has 44,014 shops around the world, down from its 44,485 stores in 2016.
"The national promotional focus over the past five years … has decimated [us] and left many franchisees unprofitable and even insolvent," petitioners led by Virginia franchisee Mitesh Raval complained in a letter that was sent to Subway and obtained by The Post.
More than 400 franchisees have reportedly signed the petition, which protests the chain's plans to roll out its famous $5 footlong deal in January.Subway has struggled to keep up with fast-casual competitors like Panera and Sweetgreen that many see as better suited to meet Americans' swiftly evolving health trends.
"Today, people are ever more educated on nutrition, food sourcing, and ethical holistic business models," Sara Bamossy, the chief strategy officer at ad agency Pitch, told Business Insider. "To create (or to rekindle) loyalty and sales, it is not enough to label something as 'natural' and it's not enough to be affordably priced."
The company also faced negative publicity from a scandal involving its former spokesperson Jared Fogle. Fogle is currently serving a nearly 16-year prison sentence after being charged for having sex with minors and possessing child pornography. Subway cut ties with him in 2015."Subway is in the midst of a massive transformation, and change of this size takes time," a representative for the company said in a statement to Business Insider last week. "Our goal is to strengthen the Subway brand in every market around the world to give Subway franchisees the greatest opportunity to successfully grow their businesses."
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