Sundar Pichai just hinted at how Google will make money from maps, and it sounds like lots of ads
So what about the money?
Pichai didn't provide an explicit answer about plans for monetizing maps, but his comments give a pretty good sense of what the company might have in mind:"I'm sure you have noticed changes in Google Maps with the last few months. If you open Google Maps, you're traveling or out on a Friday evening, we start surfacing a lot more info about what you can do, places to eat and so on. So those are beginning to get good feedback from users and I think that gives us an opportunity to add value there overtime as well."
No one wants their phone to be bombarded with unsolicited and intrusive coupons and promotional offers for every retail store they walk past on the street. But if you're already searching and exploring for nearby places in the Maps app, Google could easily toss in a few promoted places or coupons to its current recommendations - or turn it into an ad platform of its own.
Pichai's comments show the company clearly sees a place for ads in Maps. It's just a question of when Google is ready to flip the switch.Get the latest Google stock price here.
- Long-lasting laptops with durable build quality
- Sensex has hit a new record but it's not clear if it will trek higher
- The rise in global crude oil prices may make India's April-June exports data look really good
- Baba Ramdev and Patanjali-owned Ruchi Soya wants to raise money from the market again
- Best office chairs for working from home