Apple, Samsung lead sustainability but smartphone e-waste still major concern
While Apple scores high on overall longevity, updates, and innovations toward sustainability, Samsung scores higher in repair, energy efficiency and after-sales networks, according to Counterpoint Research.
Production of a smartphone is responsible for about 80 per cent of the total carbon footprint in its life cycle, and hence it is the most vital of the stages.
Top brands like Samsung, Apple, and
"Due to sustainability efforts, OEMs have to maintain a balance between enticing the consumer and saving the environment. Chinese leaders like OPPO,
However, OEMs have a lot to do when it comes to reclaiming their smartphones once their usable life comes to an end.
"Getting pre-owned smartphones back into the system is necessary to handle them sustainably. They need to be repaired/refurbished for reuse or recycled responsibly to complete the circular loop. The main objective here is to reduce e-waste. It is vital to know how much OEMs are doing for this cause," Cardoza added.
In 2021, the global refurbished market grew 15 per cent (on-year) and shows promise to grow further in the coming years.
"Carriers and retail refurbishment players are growing but OEM initiatives on reclamation, refurbishment, and e-waste reduction are quite limited. Even the best brands are not active enough in pulling back their used stock," the report mentioned.
The highest potential now rests with initiatives like trade-ins, which ensure a buyback of the older devices.
Advertisement"Brands like OPPO, Vivo and Xiaomi have a long way to go with reclaiming and refurbishing devices if we consider the volume of new smartphones shipped by them every year. Apple and Samsung lead here as well but most of the reclaiming and refurbishing are done by the other players in the secondary ecosystem," the report said.
OnePlus 11 5G to launch in India in February 2023 – launch date, specs, expected price and more
All you need to know about the world’s first Covid-19 nasal vaccine - iNCOVACC
Popular on BI
- A Google engineer of 8 years says his 'spidey-senses' detected incoming layoffs — and felt 'isolated' when his 'faceless' severance email arrived
- A Google employee of 11 years says he and his wife stared at each other in 'disbelief' when they realized they'd both been laid off by the company
- A Google recruiter says he discovered he'd lost his job after a call with one of his candidates suddenly disconnected
- Google may release Pixel Tablet Pro with Tensor G2 chip
- BMW launches its 3rd gen BMW X1 in India
- YouTube Music on the web gets mood filters
- Premium segment contributed 35% of overall smartphone market revenue in 2022
- US industry urges FM to rationalise, simplify direct and indirect taxes in India