Timex turns single-use plastic into a durable watch

Timex turns single-use plastic into a durable watch
Representative imagePixabay
Timex , one of the top selling watch global brand leader in watchmaking for over 165 years is thrilled to announce today the launch of its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution.

The innovative collection honors the Timex brand's rich legacy of design and legendary durability and takes a purposeful step toward a more sustainable future for all with the usage of Swiss-made #tide ocean material, furthering the brand's commitment to tackling important issues such as pollution in the ocean ecosystem.

"For generations, Timex has continued to innovate, designing quality watches that are made to last," says Silvio Leonardi, Sr. Vice President of Timex. "The Waterbury Ocean collection is the latest example of our commitment to offering reliable products that not only uphold our legacy but also look towards a more sustainable future ahead."

Through the partnership with #tide, an award-winning organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection are made using ocean material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded, and recrafted in a Swiss facility using carbon-neutral transport and solar power, where it is then upcycled. Timepieces from this collection, through #tide, commit to reducing the consumption of fossil fuels, creating employment for local communities, specifically fishermen, as well as improving the underwater habitat through its cleanup efforts.

The Waterbury Ocean collection comes in five colorways: Gray/Gunmetal, Navy, Gray/Rose Gold, Blue and Pink and the cost of the watches such as- For Men: Rs. 9,995/- and For Women: Rs.9,295/- and includes the following key features:


Case, Bracelet and Dial Made from #tide Upcycled Ocean-Bound Plastic

30m Water Resistant

Available in 2 case sizes: 42mm Case, 20mm Lug and 37mm Case, 18mm Lug

The Waterbury Ocean collection will be available for purchase starting today on Timex.com and select retail stores globally. For more about the collection please visit Timex.com Waterbury Ocean.

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