Taco Bell sees a big opportunity in order-ahead apps, and now other fast-food chains are catching on

BII Quick Service Restaurants Total US Sales

BI Intelligence

Lots of different types of retailers have embraced the opportunity to generate additional sales through mobile commerce apps. But fast-food chains - dubbed Quick-Service Restaurants (QSRs) - have only dipped their toes into this space.

In part, this is because their service is fast by nature and requires an in-store visit, so there isn't an obvious advantage to enabling online or mobile ordering.

Recently, though, Taco Bell launched a mobile order-ahead app that allows customers to purchase food from the app and pick it up without waiting in line. The app has seen significant early success - with higher average order sales boosting total revenues - and now other QSRs are starting to follow suit.

In new research from BI Intelligence, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues.

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Here are some of the key takeaways:

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