Target is planning to implement elements of the Richmond, Texas store redesign in hundreds of remodels over the next two years.
Shoppers today tend to visit several stores to complete their shopping lists, whereas in the past, shoppers preferred to visit only one store for everything they purchased. That has made convenience for so-called "fill-in" trips more important than ever before.
With the quick-trip entrance, Target is trying to solve a major problem plaguing big-box retailers: lack of convenience.
The store also has convenient parking spaces outside the entrance, with some dedicated to online pickup orders. If customers park in the online pickup spots, Target employees will deliver their orders to their vehicles.
The other entrance for leisurely shoppers features a mix of merchandise from the apparel and accessories, home, jewelry, and beauty departments.
The store's quick-trip entrance gives customers easy access to grab-and-go food, a wine-and-beer shop, self-checkout lines, and a pickup counter for online orders.
Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
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