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14 Jeff Bezos Quotes That Show Why Amazon's Boss Is A Total Genius

On complacency: "A company shouldn't get addicted to being shiny, because shiny doesn't last."

On complacency: "A company shouldn't get addicted to being shiny, because shiny doesn't last."

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On innovation: "I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

On innovation: "I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

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On progress: "If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."

On progress: "If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."

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On developing company culture: "Part of company culture is path-dependent—it's the lessons you learn along the way."

On developing company culture: "Part of company culture is path-dependent—it's the lessons you learn along the way."

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On new ideas: "There'll always be serendipity involved in discovery."

On new ideas: "There'll always be serendipity involved in discovery."

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On haters: "If you never want to be criticized, for goodness' sake don't do anything new."

On haters: "If you never want to be criticized, for goodness' sake don't do anything new."
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On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."

On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."
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On choosing friends: "Life's too short to hang out with people who aren't resourceful."

On choosing friends: "Life's too short to hang out with people who aren't resourceful."

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On morals: "The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil."

On morals: "The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil."
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One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."
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On growth: "All businesses need to be young forever. If your customer base ages with you, you're Woolworth's."

On growth: "All businesses need to be young forever. If your customer base ages with you, you're Woolworth's."
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On pivoting: "If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."

On pivoting: "If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."
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On marketing: "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts."

On marketing: "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts."

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On pricing: "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."

On pricing: "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."

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Want some more inspiration?

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