29 logos designed with a clever twist that's hidden in plain sight

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FedEx Truck

Flickr / Thomas Hawk

Can you spot the hidden arrow?

Creative logos can have the power to makes us do a double-take, and when advertising dollars and brand recognition are on the line, clever messaging can be just the way for a company to hold our attention just a little longer.

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Even better? When that design genius is hidden in plain sight. Luckily, the advertising and design site Digital Synopsis recently rounded up a huge collection of creative logos with hidden meanings, and we've included our favorites below.

Here are 29 logos where the hidden meaning is staring right at you.

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