In 2016, the San Francisco Peninsula, a stretch of the Bay Area that houses some of the top tech companies including Google, Apple, Facebook, and other Silicon Valley giants, experienced the third biggest increase in Eaze deliveries compared with growth in other California markets.
The East Bay and San Francisco ranked first and second, respectively.
Marijuana oil cartridges used for vaping made up a higher percentage of sales in Silicon Valley than any other region in California. These days, there's a range of vaporizers to fit every consumer's needs — whether they prioritize ease of use, portability, style, or smart design.
"Do you even vape, bro?" In California, the answer is increasingly, "Yes."
In December of 2015, marijuana oil cartridges used for vaping accounted for a modest 6% of Eaze's total sales. In December 2016, the category exploded to 24% of total sales, up 400%.
One in five orders placed on Eaze included a vaporizer cartridge.
Flower, the fluffy, green stuff you smoke, remains the most popular product across California. However, increasingly high-tech methods of consumption give users more choices.
Eaze points to the rise of vaporizers as a key contributor to flower's decline. In December 2015, flowers made up 75% of Eaze's total sales. 2016 saw flower sales fall to 54%.
Cannabidiol, or CBD, is a chemical compound in marijuana that doesn't get users high, and is touted for its medical and anti-inflammatory properties. Flower, edibles, and concentrates that contain more CBD than other compounds saw 38% increase in sales in 2016.
As the stigma against marijuana fades in states where the drug is legal, women are embracing the industry like never before. By late 2016, 33% of people using Eaze were women, up from 25% at the start of the year.
People born between 1946 to 1964, known collectively as the baby-boomer generation, make up the fastest growing segment as a percentage of all Eaze users. They grew 25% year-over-year, while millennials' share of total users actually declined 3% in 2016.
Baby boomers also spent 36% more on marijuana than millennials do in a given month.
Eaze reports that more than 82% of respondents said that using marijuana has caused them to reduce their alcohol intake, while 11% said they've quit drinking entirely because of pot.
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