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Instagram now lets you embed a miniature version of your profile to websites — Here’s how you can do it

Dec 17, 2021, 10:08 IST
Business Insider India
Instagram head Adam Mosseri talks about three new features rolled out this week.Unsplash
  • Instagram has added a new feature that lets you embed your profile to websites.
  • This feature works the same as embedding Instagram posts.
  • Instagram is rolling out this feature only in the US for now.
Instagram is rolling out a new feature that allows users to embed a miniature version of their profiles on websites. It builds on the embed feature for Instagram posts, and users can now offer a sneak peek to their profile. This feature is however available only in the US for now.

The social media app’s profile embedding feature was announced by head Adam Mosseri through a video on Twitter. Mosseri explained how it’s been possible to embed Instagram videos and photos into a website, and the new feature is an extension to let you embed a miniature version of your Instagram profile. It can help if you want to “showcase your Instagram content on a website somewhere or link to someone else’s,” Mosseri said.

So when you embed your Instagram profile to a website, it will show basically the upper half of the profile, which includes the first six posts. This way you get to offer a sneak peek or glimpse on what to expect from your Instagram profile. The content will also appear just like Instagram photos and videos do, and clicking on them will direct you to the original content.

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This feature can be quite helpful for brands, businesses and influencers who want to highlight their profile without simply hyperlinking over text but a visual approach seems more interactive. Instagram didn’t reveal when this feature would roll out to countries yet.

Along with profile embeds, Mosseri talked about two more features that were rolled out on Instagram. First is IG Playback, which lets you reshare your favourite moments on Instagram from the past year. The second feature is Reels visual replies, which basically lets you reply to comments with Reels.


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