Meta-owned photo-sharing platform
Instagram has announced that it will allow shoppers in the US to be able to pay for
products directly in messages.
The company said it wants to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.
"We are introducing a new way to make a purchase on Instagram -- right where you chat," the company said in a
blogpost.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More "Finally, you will be able to use
Meta Pay to complete purchases, making checkout even easier in just a few taps," it added.
Using this new feature, small business owners will be able to chat with customers in real-time to answer questions and confirm purchase details.
They can create a payment request with item description and price and request and collect payment.
And when businesses are ready to set up their digital storefront, they can use Shops on Instagram and
Facebook, the company said.
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