Truecaller is working on a new feature to help tackle unsolicited calls from insurance companies, loan providers

• Truecaller is now looking to introduce a set of features that will allow users to respond to business calls without really picking them up.
• The upcoming feature would allow the customers to let such businesses know whether they are interested in their offering.
• The company had also launched the ‘reason for call’ feature for businesses last year to enable effective communication between customers and companies.

The constant unsolicited calls from insurance companies, credit card companies and loan providers are extremely annoying, to say the least. In a bid to improve business communication, Truecaller is now looking to introduce a set of features that will allow users to rate such calls and respond to them without really picking them up.

Priyam Bose, the Global Head for Go to Market at Truecaller for Business, noted several businesses keep on blindly calling the customers and such feedback could help them optimise their communication in a much more efficient manner.

The upcoming feature would allow the customers to let such businesses know whether they are interested in their offering through automated messages like ‘please don’t call me back’ or ‘call me back later’. This feature will make it much simpler for users to let businesses know whether they are the right target audience for them.

Such a feature does exist on Truecaller and phones for peer-to-peer calls. However, the customer service numbers of companies are usually one-way and do not allow customers to send messages or call back. Truecaller’s latest feature would be targeted for those customer services only.

Secondly, the feature would be enabled for verified businesses that are represented by the green popup on the Truecaller app. Companies pay for this verification to let the customer know that they are a verified business and gain their trust.

The feature is a part of Truecaller’s plans to enable reverse communication, which will reduce spam and allow both businesses and their customers to communicate with each other in an optimized manner.

The company had also launched the ‘reason for call’ feature for businesses last year, where businesses could cite their reason for calling the customer.

Bose told Business Insider, “today we are solving for the first leap of it, where business is making that communication by calling. Then tomorrow the tools will further enable the users to communicate back to those businesses.”

The company is still working on the feature and has not decided on a timeline to launch it.

Notably, India is the biggest market for Truecaller. About 73% — or 205 million — of its 278.1 million monthly active users are from India. It also counts companies like Uber India, Swiggy, Airtel, Flipkart, Byju’s, Urban Company, HDFC Bank, and Unacademy, among others, as its key customers. The country contributes about 69% to its overall revenue.

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