Aug 20, 2021
By: Kritti BhallaOnline dating app Tinder says that 2020 was the busiest year in its history as people were stuck inside their homes during the pandemic.
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About 60 percent of members came to Tinder because they felt lonely, while another 40 percent were there to see “new and different people”.
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The nine-year-old dating app believes that 2020 is going to fuel a completely new decade of dating.
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Tinder highlights that the pandemic has helped many people put more things into perspective, resulting in daters becoming more truthful and vulnerable about who they are, how they look or what they are going through.
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Tinder highlighted that people are more open to set their expectations in their bio and talk about their personal boundaries before meeting someone. This practice will make conversation about consent more commonplace and comfortable in the future.
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Daters had less expectations for the future of their relationships in an uncertain world, Tinder notes. This had led to mentions of phrases like “see where things go” and “open to” reached all time high.
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As in-person contact became risky, people have found comfort in virtual dates. About 50 percent of Tinder users did video chat with their match in 2020. About a third of its users were engaged in virtual shared activities like eating food together.
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As per research firm YPulse, 20 percent of daters had a virtual pre-date before meeting up in person.As many traditional dating spots were closed in 2020, daters chose more creative and casual first date activities. This trend is likely to continue this decade.
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Tinder revealed that 2020 touch deprivation has been showing up on their platform as well, as individuals sought physical gestures like hand-holding, cuddling or more.
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While technology continues to enable people to live or work anywhere, they are still coming to Tinder to find someone who lives close to them. This trend suggests that there won’t be a post-pandemic surge in long-distance relationships.
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As of October 2020, more than 40 percent of Tinder members under the age of 30 had not met a match in person. This could result in a bust summer of dating as more people get vaccinated.
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Tinder was launched in India in 2013. The company is available in over 190 countries and is available in 40 languages. It has more than 450 million downloads and resulted in 60 billion matches.
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