Be it Zoom call or Google Meet — half the participants are watching YouTube or Netflix on next tab

Sep 6, 2021

By: Kritti Bhalla

From voice to video calling

As the world moved to a more digital scenario with the onset of COVID-19, more and more individuals moved from voice to video calling.

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Video calls became an integral part of everyone's life

Whether it's to stay in touch with your family or to be up-to-date with the latest work schedules, video calls have become an integral part of most people's lives.

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Moving into video analytics

Conversation artificial intelligence platform Uniphore also decided to empower its traditional voice analytics offering with video analytics features to rope in more clients.

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Video Conversation: Trends, Fails and Wins

The Chennai and California-based software-as-a-service (SaaS) carried out a survey to record the trends that went on with video communications.

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What were people using video conversations for?

About 76 percent of the participants used video conversations to stay in touch with friends and family, whereas 59 percent used it for work. About 40 percent also connected over video for training.

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Teleconsultation bound to increase

While only 22 percent of the participants used telemedicine or telehealth services since last year. The percentage is expected to go up to 51 percent in the future, the survey added.

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Major dislikes among users

Participants have highlighted three dislikes for video calling — video calls can be more exhausting than audio calls, having to get ready and seeing oneself on camera.

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Overcoming challenges

About 45 percent people believe that people focus on looks, while 33 percent highlighted that they don’t feel heard.

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Let’s be honest, not everyone is paying attention

About 52 percent participants admitted that they are watching YouTube or streaming videos on the side. Nearly 24 percent were in the middle of bathroom visits

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What were some other major distractions

Other major distractions were social media, news, online shopping and ordering a meal.

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Methodology

The survey was based on the inputs from 1,000 US and 2,100 customers across Australia, India, Indonesia, Japan, Malaysia, Philippines, Singapore, UAE and Vietnam.

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