Google Cloud is amassing a squad of loyal partners to push its product. Here's how one partner says it will drive $500 million in revenue to Google Cloud in 3 years.

SADA Systems

Tony Safoian, president and CEO of SADA Systems

• On Tuesday, Google Cloud and its partner SADA Systems announced an agreement in which SADA will launch new services to bring more customers to Google Cloud.
• SADA says the effort will drive $300 million in revenue to Google Cloud in the next three years.
• Starting this year, Google Cloud has added more resources to support its partners, such as partner development, partner engineering, and partner programs.
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Starting this year, Google Cloud has added more resources to support its partners that help sell its products to customers, and now it's expanding its relationship with one of its top partners.

Thanks to these resources, the Google Cloud partner SADA Systems sees a bigger opportunity in bringing more opportunities to Google Cloud. On Tuesday, it announced that it's committed to driving $500 million in revenues for Google Cloud over the next three years.

SADA helps sell Google Cloud products to its customers like Colgate-Palmolive and Papa John's and provides support to them. Through this agreement, SADA will launch more new services to help customers use those products.

"It sort of projects our commitment to Google and also optimism around how much demand there is the marketplace," Tony Safoian, president and CEO of SADA Systems, told Business Insider.

Safoian recalls that just a year ago, there was only one person at Google Cloud managing SADA's partnership, but now Google Cloud has a "whole ecosystem of people" that are dedicated to assisting SADA and other partners.

This year, he's seen Google Cloud take a more "partner-centric approach" and provide more resources from its partner organization, including partner development, partner engineering, and partner programs. And in January, Google Cloud invited partners to an annual internal sales conference for the first time.

"Less and less is it just an afterthought," Safoian said. "They really want to engage partner by partner, segment by segment."

Three things that will 'drive a lot of our GCP business'

Last year, Google Cloud announced Anthos, a product that allows customers to run and manage their applications not only on Google Cloud, but also their private data centers and rival clouds like Microsoft Azure and Amazon Web Services. Now, SADA will offer workshops to help customers learn to use and build with Anthos.

It's also offering more support and workshops for Google Cloud's data analytics and data warehousing products, as well as helping businesses provide customer service through Google Cloud's Contact Center AI product.

"After they buy, we are partnered with our customers for many many years to make sure they're seeing the value that they expect," Safoian said.

Safoian says SADA Systems is focusing on those three products in particular because it sees high demand from customers. For example, he's seen more interest in Anthos because of the flexibility it provides, and he says many customers will still be storing at least part of their applications in data centers.

"Those three things will drive a lot of our GCP business over the next several years," Safoian said.

Within the company, SADA Systems is also investing in its engineering and technical account management teams, which supports customers in moving to Google Cloud.

"Now we're seeing this level of investment that's much more dedicated to SADA," Safoian said. "They're starting to understand the level of ambition we have."

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