Here's what experts think is ahead for Salesforce in 2020: More acquisitions and the possibility of a massive leadership upheaval

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Here's what experts think is ahead for Salesforce in 2020: More acquisitions and the possibility of a massive leadership upheaval
marc benioff
  • Salesforce had a big year in 2019, including completing its biggest acquisition ever in June, after buying Tableau for $15.7 billion and inking a cloud deal with its sometimes-rival Microsoft.
  • We asked analysts what's ahead in 2020, and they say Salesforce will have to show how well it can integrate Tableau and how it can use these technologies to deliver on "Customer 360."
  • Some also say we could see Salesforce make more big acquisitions to hit its ambitious growth targets.
  • They also believe that this year could see Marc Benioff stepping back from his co-CEO role to focus on advocacy, with co-CEO Keith Block and newly-minted COO Bret Taylor taking the reigns.
  • Click here to read more BI Prime stories.

Salesforce turned 20 years old in 2019, and marked the occasion with plenty of big news.

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It completed its biggest acquisition ever in June, buying data analytics company Tableau for $15.7 billion. It inked a cloud deal with its sometimes-rival Microsoft. It marked the first full year of Marc Benioff and Keith Block serving as co-CEOs of the company. It also set an ambitious goal of doubling the company's revenue within the next 5 years.

We asked analysts how Salesforce will follow that act in 2020. In short, they're expecting to see the company continue to grow to meet those ambitious revenue targets, though some of that may come in the way of more mega-acquisitions.

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However, analysts say that they're keeping a few areas under particular watch: This is the year Wall Street will want to see results from the Tableau acquisition, especially if the company plans to go on an acquisition spree. And similarly, Salesforce will have to deliver on its so-called "Customer 360" initiative, which promises to give its clients a unified view into the habits and preferences of their own customers.

More than that, though, analysts speculate that this could be the year where Salesforce faces its biggest shift ever. With cofounder and co-CEO Marc Benioff spending more of his time and energy on social and political causes outside the company, experts wonder if the time isn't coming where he steps away from a day-to-day operational role.

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Here's what experts think is ahead for Salesforce in 2020:

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